BUS 241 92 - Principles Of Marketing

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Course Information

Principles Of Marketing (BUS 241)

Term: 2024-2025 AY Fall

Faculty

Jennifer Donohue
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Kristen Nunez
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Description

Designed for the student planning to take only one marketing course. Provides an overview of the marketing skills and techniques used in product planning and promotion. Explores the strategy behind and implementation of a marketing plan, while covering consumer behavior, product life cycle, marketing communications, and pricing tactics. Prerequisite(s): None Corequisite(s): None