Principles Of Marketing (BUS 241)

Term: 2019-2020 AY Fall

Faculty

Michelle L CollinsShow MyInfo popup for Michelle L Collins

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Description

Designed for the student planning to take only one marketing course. Provides an overview of the marketing skills and techniques used in product planning and promotion. Explores the strategy behind and implementation of a marketing plan, while covering consumer behavior, product life cycle, marketing communications, and pricing tactics. Prerequisite(s): None Corequisite(s): None