Principles Of Marketing (BUS 241)

Term: 2016-2017 AY Fall

Faculty

Kenneth M ErvinShow MyInfo popup for Kenneth M Ervin

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Joe FagnantShow MyInfo popup for Joe Fagnant

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Schedule

Tue, 6:00 PM - 8:50 PM (8/30/2016 - 12/13/2016) Location: HOUL HHEC HHCR2

Description

Designed for the student planning to take only one marketing course. Provides an overview of the marketing skills and techniques used in product planning and promotion. Explores the strategy behind and implementation of a marketing plan, while covering consumer behavior, product life cycle, marketing communications, and pricing tactics. Prerequisite(s): None Corequisite(s): None