Principles Of Marketing (BUS 241)

Term: 2010-2011 AY Fall

Faculty

Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (8/30/2010 - 12/21/2010) Location: NMCC CHR 206

Description

Designed for the student planning to take only one marketing course. Provides an overview of the marketing skills and techniques used in product planning and promotion. Explores the strategy behind and implementation of a marketing plan, while covering consumer behavior, product life cycle, marketing communications, and pricing tactics. Prerequisite(s): None Corequisite(s): None